Hf Cd Na Nb Lr. Hartimi i Programeve te Komunikimit. Te njohesh klientet e tu eshte e rendesishme ne identifikimin si te konsumatoreve aktuale ashtu edhe te atyre potenciale ne te ardhmen. The research data show that the majority of registered enterprises are micro-businesses; the most preferred sector is trade; the most failed type of enterprise is individual business; the cost of the product represents the biggest obstacle in implementing the desired strategy; Kosovo's enterprises partially use Ansoff's recommendations for product development strategies, while most use market development strategies; the main bargains in doing business have been identified. The company must decide which and how many target markets it will serve.
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