There are lot of celebs especially in west that might not be bankable to make a full-fledged motion picture with, but have huge fan following. Coca-Cola, the leader in beverages market is raking up strong growth by extending the brand into non-core categories, especially fashion, through licensing. This exclusive deal, valid for a tenure of five year, will see the Italian company produce and distribute a University of Oxford branded clothing line. Ray-Ban is the latest among a host of global firms including Puma and Adidas that launched their own ecommerce platforms in India, at a time when online retailing is growing at a fast clip in the country. This is by far the highest for any Hollywood or Bollywood movie.
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