This had a profound effect on everything, from politics, religion, and the economy to popular conceptions of romantic intimacy and personal accomplishment. Focusing on issues of piety, class, and romance, this article examines a sequence of films, pop songs, and YouTube parody videos to offer a presuppositional critique of the current scholarship. New York, NY : Routledge, About us. One of the difficulties we encounter in this respect is the double life led by many of the key terms—media, communication, religion, popular culture, et cetera.
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