Log in. This campaign very strongly pitched the brand as being sensitive about social issues and made it a more relevant brand with solutions for a newer, resurgent India that is Bharat. As you read the last line, you can recall all the three series of ads. Each ad spoke of a different value added service or product but what stood out was the overall message of a cool and exciting brand. Idea: Sarpanch ad The decade old Sarpanch ad.
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