I bet a strong bunch of the Zulus found it funny! What is critical to this kind of consumption, and this kind of anarchic behavior, is that it is mediated through a language other than English. The company has a large market share and substantial expenditure, exceeding R billion in the past 5 years. Created by a small subculture of township trendies Ayoba! I would go further and add that the use of English is closely linked to consumption and that it demonstrates a means through which South Africans articulate social order.
nest...